We decided to run a series of articles detailing some of the behind-the-scenes stuff about Musicademy. In a lengthy article (that’s how she rolls), here is a collection of Marie’s reflections from the last 10 years.
It’s often felt that we’ve spent the last 10 years on a roller coaster that is only ever climbing upwards and rarely gets the thrill of the big downhill freewheel. That’s partly probably due to my inability to rest on my laurels (or, in fact, to take a break). No sooner have we launched a new website, produced a new DVD, cracked another technical challenge with our MultiTrack software then we’re onto the next project.
That focus has been necessary throughout our 10 year history. We built Musicademy (as Andy has already described) from the bottom up starting with local teens and adults that wanted to play guitar. At no point have we been supported by any ministry or church movement, we’ve never been funded by another commercial enterprise. All our growth has been organic, the result of us building connections, going to conferences, dispersing useful articles about worship music online and of course, the spread by word of mouth once people have started using our DVD resources.
As the person at the business end of Musicademy (I run the website, the marketing and the administration whilst Andy focuses on the creative output like DVDs and software) there are a number of things we would have done very differently with hindsight. Here’s a random selection of musings, advice and lessons learned that might be helpful for anyone building a new charity/organisation/business/ etc:
Team
Tech
Good business practice
Work. Hard.
The worship music “industry”
North America
Lifelong learning and embracing digital
People
My dream for the future
As I alluded to earlier, getting the word out to the Christian musician world (and for Worship Backing Band to smaller churches who would benefit from backing track solutions) is fundamental to us. I think we’ve done as much as we can without either moving to the USA or properly partnering with a US based organisation. So 10 years on we are faced with probably fairly small future organic growth unless we partner with someone else.
Our portfolio of 60 or so titles reflects a decade of investment. We have some amazing training resources sitting on the shelves of our warehouse in Texas. We’d love to partner with another organisation that serves a similar market to us in order to get some of that product out to their customer base.
What can you do?
Without our customers we would be nowhere. And we truly appreciate how many of you have faithfully bought our latest releases and encouraged us over the years. I spend a lot of my working day writing content for the website, for Facebook and the newsletter. It makes my day when we get some Likes, Shares and comments there. So please do keep talking to us!
We’d also love for you to help us spread the word. As you know, we’ve masses of free resources on the website. People don’t HAVE to buy stuff (although we do love that as it helps pay the bills). So do tell your musician friends about us, do share our posts on Facebook, do forward our newsletter on to others in your worship team.
And if you happen to be the Chief Executive of an organisation with links to thousands of Churches and Christian musicians, then do drop us a line!
Marie Page
Marie, along with Andy Chamberlain (no, they are not married) set Musicademy up in 2003. As well as her role in marketing and administration at Musicademy and Worship Backing Band, Marie enjoys a parallel career as a digital marketing consultant and lecturer. She has married to Steve and has two grown up children.
Andy looks back at 10 years of Musicademy